As you may have been able to gather from the posts I’ve written these past couple of months, I spent three weeks in northern Italy earlier in May. Although I spent most of my time sightseeing and traveling around the region, I did make sure to carve out some time to shop (because… priorities). While I was there, I really wanted to make it a point to try out some Italian makeup. Lucky for me, most Italian makeup brands are based in Milan which is where I did most of my shopping!
Prior to my departure, I did a little research on what brands to look out for and I came across PUPA, KIKO and WYCON. I had already purchased KIKO products during my last trip to Europe and I was really impressed by them so, I decided I would try more! The first time round, I mainly stuck to lip products and eyeshadow. Seeing as I really enjoyed the lipsticks, I decided to try out their Velvet Passion Matte Lipstick range in the shades #316 Vintage Rose & #319 Chocolate. Verdict: They are super pigmented, smooth and comfortable on the lips! Definitely recommend!
As I was browsing the shop, I came across these Long Lasting Stick Eyeshadows that reminded me of the Laura Mercier Caviar Sticks but for about a third of the price! Naturally, I HAD to grab a couple to see how they performed in comparison to the higher end brand. I could tell just by swatching them on my hand that they were going to be great and I can honestly say, after putting them to the test on my eyes, that they are excellent! I picked up the shades #05 Rosy Brown & #04 Golden Chocolate. If you can get your hands on KIKO products, pick these up instead of the higher end options!
I had heard some great things about PUPA mascaras so when I came across their kiosk in a perfume store, I picked up their classic VAMP! MASCARA. Considering that one of my favourite mascaras is the Maybeline Lash Sensational, I wasn’t sure if I was going to be a fan of the thick brush and bristles. BUT, I tried it out for the first time this past weekend at the Osheaga music festival (couldn’t be a better time to put mascara to the test!) and I thought it did a great job. It’s much drier than the Maybeline one but it is very buildable and doesn’t leave your lashes in clumps as a lot of thick wands do! I also didn’t notice any evidence of flaking or smudging which is, of course, a huge plus in my books!
When it comes to WYCON, I have to admit that I did walk into the store. However, the products kind of resembled KIKO’s, in my opinion. For that reason, I didn’t really feel the need to purchase anything. I’ve had a great experience so far with KIKO products and figured I would stick to those for now.
Have you ever tried any of these Italian makeup brands? Would love to know what you think and if you have any other recommendations!